tools and research for content creators

In a recent post, I discussed the various platforms that are commonly used for content creators. While using the apps I discussed, is a great way to get exposure and grow your platforms, there’s a lot of strategy and consistency that also goes into keeping a strong platform and following. Over time I’ve turned to multiple sources and tools to assist in growing my platforms, maintaining engagement, and would like to share four of them with you all.

Image Courtesy of GDJ via OpenClipArt

Sprout Social

Sprout Social is a social media management platform and intelligence tool for brands and agencies of all sizes to manage conversations and surface the actionable insights that drive real business impact. This tool is used to simplify the hard work of social media on a professional level and personal basis as well. It focuses on publishing, engagement, as well as analytics, laying out all of the details needed for you to see what’s working and what isn’t working on your platforms.

Hootsuite

Hootsuite is another social media management platform that supports social network integrations for Twitter, Facebook, Instagram, LinkedIn, Pinterest, YouTube and TikTok. Over 18 million people use Hootsuite for their social media marketing, whether as small business owners or members of large organizations. Hootsuite’s goal is to help customers grow their business and save time by focusing on three things, social marketing, social commerce, and social customer care. Another really great resource that Hootsuite provides is their blog that offers tips and tricks in dominating the world of social media from all of the data they’ve piled together.

Later

This is a platform that I recently heard about and decided to test out. Later is a social media management platform and link in bio tool for every social network. It helps users to plan, analyze, and publish content in advance allowing them to not only save time but manage time better in regards to content creating or owning a business. This has helped tremendously with staying on top of my collaborations and not having to worry about posting manually. My content is already filmed early on and Later allows me to upload it to whichever platform to be posted at a desired time. Attached is a video explaining how to use the Later App and online platform.

Influencer Marketing Hub

This is the #1 resource for influencers, agencies, and platforms. Influencer Marketing Hub shares platform reviews, tools, templates, and case studies. I've used this website as a source to gather my analytics and data regarding some of my platforms, such as follower count, viewer to like count, and engagement rate information. This website makes it easy to pull out this information to provide to brands for collaborations, or campaigns.

There are plenty of tools and resources that you can use to step up your social media game and stay on top of posting schedules and remaining organized. This blog post only features four of those resources, but I have many more to share. Head over to the tools tab within the blog to see all of the resources I’ve listed out that I believe are worth using. Let me know in the comments if these helped, or if you’ve tried any of these out before. See you all in the next one!