3 takeaways from interviews with content creators

Throughout this blog I've had the opportunity to speak with content creators as well as social media professionals to hear about their experiences in the industry, and gain insight on research regarding digital creation. Each individual taught me something new about the industry, and gave me a new perspective on how to go about content creating in the future.

So, here are my three takeaways from interviewing social media professionals.

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1. Try to make the best use of what you have to pursue your goals

A lot of us can get caught up in the technical aspects of content creating. Like having the right lighting, cameras, microphone, etc. By focusing on the material things, you can lose sight of the creativity that is needed to make these ideas come to life, even without those fancy items. Of course, this equipment will definitely make one’s work look 10x better, but you need to build some sort of foundation before spending $$$ on tools you probably don't even know how to work yet. Do with what you have, and what you can afford at the moment. Take your time to build your craft and over time with growth and consistency you van move on to the fancier equipment and take your content to the next level. Your path will not be the same as everyone else's, it's important to move at your own pace.

2. Be True to Yourself

It's such a big accomplishment to be recognized on social media by followers and receive tons of views, but that means nothing if you aren’t enjoying the process. It's important that you make sure you actually want to be in this space and you love creating. You need to find what motivates you to create, what drives you to step out and film or take photos for various platforms. What is YOUR why? Try not to get so caught up in the analytics or metrics, but focus on perfecting your craft and putting out the content that you enjoy. Along with staying true to yourself, stay true to your followers as well. Authenticity goes a long way, especially in an industry where many can steer their followers wrong for a hefty check. Remain ethical, and be transparent within all of your content. My discussion with Susan Magee reminds me about the importance of being authentic and transparent with my followers, and disclosing information within my content. By remaining true to yourself and your followers, you will build a genuine connection and relationship with those on the other side of the screen, and that is what will matter the most as you grow in this space.

3. Put your mental health first

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I think it's safe to say that being a creator comes with a lot of pressures. Pressure from your followers, the algorithms, even the brands you collaborate with, and ultimately yourself. All three of the creators I've spoken with expressed how they've been burnt out before while in this industry and the practices that they take to ensure that they're putting their mental health first. Working as a content creator gives you plenty of creative freedom, but it's very easy for someone to become a workaholic in this space. Since this is something very common among influencers, here are some of the tips and advice they've shared with me that can also be beneficial to you.

Praise told me that whenever he feels burnout, he tries to finish whatever he can in the moment, then hop on a game with some friends, watch anime, or go out with friends to clear his head, and give him a little recharge.

Jayla told me that she also experiences burnout and utilizes the Calm App platform to help clear her mind, and also watches reality TV. Meditation is a key practice to her letting go of any stress or writer's block as well as taking a walk and limiting her time on social media.

Kelly also told me that she experiences burnout from time to time, and it gives her an opportunity to step back for some time, a "digital detox" she calls it. During this time she turns to platforms like Pinterest, as a source of inspiration to go into her next project with a clear mind.

When you are mentally exhausted you may find it hard to focus on tasks or even lack interest in activities you usually enjoy. It's important that you as a creator recognize any feelings of burnout sooner and find ways to take mental breaks so that you and your content don't suffer in the long run.

I hope you were able to learn something from these takeaways like I did. What was your favorite part of these interviews and discussions? Did you takeaway something that I didn't include here, let me know! Make sure to read the full interviews and discussions HERE!